Brand development is greatly enhanced by reaching a large, digital audience through PPG’s professional media management services. PPG meets with clients to craft a media campaign based on company goals. This defines which media services are right for clients, and from there, PPG will make a plan outlining the number of content creations to schedule, and post or publish, to best fit defined client goals. The largest benefit to having professional media management, is the ability to read, monitor, and quantify digital successes and failures. Analytics provide PPG’s team with insight on how an audience reacts to content. This information creates a formula to best promote brand awareness and growth, which in turn, navigates new traffic towards a website, store, or event. This branch of services include digital management of the following media platforms: